![]() ![]() The claim that Comcast created Xfinity to try to erase the negative press was never verified, and the company has promised to improve its customer service across the board. In fact, there’s a pretty thriving online community built around the “Comcast sucks” catchphrase. Comcast’s reputation for horrendous customer service is pretty well known. ![]() Second, there was some concern that Comcast undertook the rebranding in an attempt to move away from the negative image associated with the Comcast brand. If anything, it seemed to confuse consumers more than clarify things for them. There is still an unfortunate amount of cross-branding (like the “Comcast Xfinity” references you’ll occasionally see), and most people don’t seem to know the difference between the two.Īlthough it’s been eight years and things have generally settled down, there was initially some controversy around the rebrand. ![]()
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